Latest collection
Love Language
ThoSay redefines luxury in fine jewelry by turning each piece into a pathway to self-discovery.
Our designs go beyond decoration — they become reflections of authenticity, personal worth, and the quiet power of being truly yourself. With every piece, we invite you to wear not just beauty, but meaning.
The First Spark
1996
Anamaria buys her first gold ring. Not for status, but as a personal reminder to say yes to her dreams. That simple band becomes her symbol of self-belief and the power to shape her own path.
The Vision in New York
2010
While window-shopping at a major jewelry house in New York, Anamaria dreams of creating pieces with deeper meaning, jewelry that inspires and travels the world with purpose.
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A Time of Transformation
2020
The pandemic prompts Anamaria to share healing messages from her psychology background. But she realizes something tactile is needed, something you can wear, feel and carry every day.
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The Dream Takes Form
2021
ThoSay is born with the launch of The Dream Collection, 14K gold and diamond pieces designed as wearable affirmations. The name “ThoSay” comes from her son’s initials and means “to say” what’s true for you.
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The Vision Expands
2022
ThoSay releases two new collections: Nature and T by ThoSay, deepening its mission to merge fine jewelry with authentic self-expression.
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Power is ON
2025
ThoSay unveils its boldest launch yet: Power ON Men, Power ON Women, and The Symbol Collection, jewelry crafted to activate inner strength and celebrate personal transformation.
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THE POWER ON COLLECTION
Our latest collections are designed and crafted to empower...
Each piece is a symbol of strength, confidence and intentional living, created to help you feel grounded, powerful and in charge of your story.
Whether you’re drawn to a timeless essential or something that speaks to a new chapter, discover the jewelry that aligns with your energy.
Explore what’s available now or join the waitlist to be among the first to access upcoming designs inspired by transformation and self-expression.
Power. Precision. Now for him! ThoSay debuts its men's collection.
Power ON Men
From Heart to hand
Watch our artisans breathe life into every detail. See how we turn emotion into fine jewelry.
Shop the look
Explore several products in one place!
Shop the look
different, but golden options
All our product come in Gold, White Gold and Rose Gold variants
Before
After
the dream collection
The DREAM Collection marks ThoSay’s debut in fine jewelry—celebrating the courage to turn vision into reality.
Inspired by love and the beauty of nature, each piece honors the transformative power of dreaming with purpose.
THE DREAM Collection WHERE INNER VISIONS TAKE SHAPE IN GOLD AND LIGHT
The Dream Collection celebrates the quiet power of intention—those inner visions we carry close to the heart before they ever take form in the world. Each piece is designed as a symbol of becoming, capturing the moment where imagination meets possibility.
Crafted in 14K gold and illuminated with brilliant-cut diamonds, these designs are more than adornment. They are reminders that dreams don’t just belong to sleep—they live in every decision, every step, and every brave beginning. Refined and meaningful, the Dream Collection invites you to wear your aspirations with elegance and intention.
The Symbol Collection is our elevated expression of personal power.
As the luxury evolution of our Power ON concept, each piece features the iconic activation symbol set with thirteen brilliant-cut diamonds, forming a constellation of light that celebrates transformation in all its forms.
Across cultures, the number thirteen represents new beginnings, inner strength and the courage to break old patterns. Each diamond reflects a stage of that journey—awareness, intention, courage, resilience, wisdom, compassion, creativity, intuition, truth, harmony, vision, grace and renewal.
Featured product
Scarlett is a finely crafted owl pendant that captures the quiet elegance of wisdom and intuition. Formed in 14K gold and set with two brilliant-cut diamond eyes, this piece from our NATURE collection reflects a thoughtful presence and enduring grace.
The owl, long a symbol of clarity and insight, is portrayed here with clean lines and refined detail. The twin diamonds bring a luminous focus to Scarlett’s gaze, symbolizing perception and inner knowing. Designed for those drawn to reflection, learning, and still strength, this diamond owl necklace offers more than ornament—it becomes a part of your personal journey.
Scarlett is a timeless expression of intelligence, mindfulness, and meaningful beauty.
Pickup available at Showroom ThoSay
Usually ready in 24 hours
Scarlett Necklace
Gold / Pendant Only / Nature
Showroom ThoSay
Piața Libertății 14
06
Satu Mare SM
Romania
"ThoSay is more than a dream, it is a message, a reminder that everything is possible. The beauty of this brand is beyond words. I am honored to wear these jewelry. I love ThoSay"
Denisa R.
"ThoSay jewelry is about your gentleness and warmth. You are blessed with sublime creativity and you have it within you in pure form. Create every day what makes you happy."
Anamaria S.
"You are the person who gives wings without realizing you do this. I am grateful for what you bring into my life."
Ionela P.
"I have no words to tell you how grateful I am that I got to know you. You really are a very beautiful person from the inside out. Thank you! Your jewelry is like an encouragement."
Zsuzsa C.
"We need honest connections, based on respect and recognition. ThoSay jewelry manages to materialize this story and make us rediscover our inner power. Your jewelry speaks from reality. They are unique, beautiful and can change the world towards something more beautiful, refined and authentic."
Matusinka B.
STORIES
Discover stories, insights and behind-the-scenes moments from our latest collections, events and more.
Redefining Luxury: When Meaning Meets Craftsmanship
What if luxury wasn’t about status, but about soul? Discover how ThoSay is redefining fine jewelry as a deeply personal, wearable reflection of who you are.
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From Breaking News to Brilliant Gold: How I Found My Voice Through Jewelry Design
From breaking news to fine jewelry—discover how a journalist transformed her voice into 14K gold dreams with ThoSay’s signature pieces...
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The Art of Self-Discovery Through Jewelry
Can jewelry help you rediscover your self-worth? Here’s how gold and diamonds became my favorite tool for healing, anchoring, and remembering who we truly are.
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